Brand Guide
v1.0 — March 2026
Logo & Identity
The Mark
The Kompmodo mark fuses a house silhouette with a Komodo dragon — real estate foundation meets analytical power.
House + Dragon Fusion
The house forms the geometric body — roofline, doorway, and stable foundation represent real estate. The dragon wraps through and around it, head emerging from the top and tail curling below, symbolizing analytical power.
The Forked Tongue
Komodo dragons use their forked tongue to sense and analyze their environment. The tongue detail represents how Kompmodo helps agents sense and analyze the real estate market — the analytical layer atop the real estate foundation.
Logo Variants
Icon Marks
The standalone mark for app icons, favicons, and compact spaces.
Clear Space & Minimum Size
Maintain clear space equal to the height of the “K” on all sides. Minimum size: 24px for the mark, 80px for any lockup.
Color Palette
Colors
Our brand greens establish trust and professionalism. Sage neutrals keep interfaces warm without competing.
Brand Greens
Sage Neutrals
Semantic
For system feedback only — never use in branding.
Typography
Type System
Geist Sans for all UI and marketing. Geist Mono for data, prices, and MLS references.
Primary
Geist Sans
Headers, body copy, UI elements, marketing materials
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Monospace
Geist Mono
Prices, MLS IDs, data tables, code references
$425,000 · MLS# 2024-1847 · 3bd/2ba · 1,847 sqft
Type Scale
Font Weights
Ag
Light
300
Ag
Regular
400
Ag
Medium
500
Ag
Semibold
600
Ag
Bold
700
Ag
Extrabold
800
In Use
Brand in Action
How the Kompmodo brand lives across print, digital, and merchandise.
Guidelines
Voice & Usage
How we speak and what to avoid.
Do
- Use clear, specific language — "Your CMA report is ready" not "Your stuff is done"
- Be confident and direct — "Kompmodo generates professional reports" not "We try to help"
- Lead with benefits — "Save 2 hours per listing" not "Our software has many features"
- Use industry terms correctly — agents respect precision
Don't
- Don't use jargon for the sake of sounding technical
- Don't be casual or use slang — this is a professional tool
- Don't make promises you can't back up with data
- Don't talk down to agents — they're experts in their field
Logo Misuse
- Never stretch, skew, or rotate the logo
- Never change the logo colors outside the approved variants
- Never place the logo on a busy or low-contrast background
- Never add effects like drop shadows, outlines, or gradients to the logo
- Never recreate the logo with a different typeface
Assets
Download
All logo files in SVG and PNG formats.